It’s no secret Victoria’s secret is padding.
People across the nation have been fooled time and time again because of the little white pads that are stuffed between the seams of lined bras, which has been enhancing the non-existent boobs of girls like myself since 1977.
Forty years later, that faux bombshell look isn’t selling any more.
Now that it’s 2016, the #FreeTheNipple campaign is here to stay. You might think this type of ideology only exists for feminists who fight for equality via brazen displays of public nudity. But I’m here to say that it’s a far bigger philosophy than the public eye might think. Just because girls aren’t vocalizing themselves as supporters of this movement doesn’t mean they aren’t freeing their nipples.
All women support the natural look. Because it’s their body.
Around sophomore year in high school I was sick and tired of these bulky padded bras that made my boobs sore with wires that endlessly jabbed into my chest all day long.
You’ll get used to it, they said. Well, my puberty phase was long gone and I sure as hell wasn’t used to turning my A cup into a C cup with air-filled pads.
So I first encountered the bralette pretty early on. I bought it from Nasty Gal, from the badass girl boss herself, Sophia Amoruso. It was simple — black and lacy, sheer enough to feel sexy, thin enough to feel like I had nothing on. And let me tell you I wore that thing day and night.
The bralette has revolutionized the way we think about our boobs. Why make them seem bigger than they are? I’m all for a little push-up here and there, but it’s a little ridiculous to need one every day.
Since my first non-padded, non-wire bra, I have accumulated quite a few more. And they fit perfectly in my underwear drawer.
Many e-commerce sites picked up on the trend early on and offer bralettes for inexpensive prices. Why pay $50 for an uncomfortable bra when you can pay $20 for something that’s way better?
The rise of the no-bra bra, combined with the new retail buzzword “athleisure,” might be the undoing of Victoria’s Secret.
Although the company is currently capitalizing on their new bralette campaign, it might be a little too late.
According to the Wall Street Journal, Victoria’s Secret’s parent company L Brands Inc, reported its shares plunging down 29 percent so far this year.
The fact of the matter is that our generation is far more comfortable in our own skin. Nowadays, if I don’t need to wear a bra, I don’t wear one.
Tits out for the boys? Nah. Tits out because it feels good.